Friday, March 25, 2011

Just Getting Started

Ok, so I have a lot of thoughts and ideas.  Fortunately (and unfortunately) I often follow them...sometimes half heartedly and other times with my full passion.  One thing in my life has always been constant, I’m always thinking about food. . .no not in the “I’m hungry for food” (because as my wife knows, I could be happy with a piece of crusty bread and a glass of crisp cold water) but instead with the production of food, how it is made, where the underlying ingredients come from and how they are cultivated, grown, harvested or raised, why is it different in one region compared to another a mere 30 miles away and what gives it “a sense of place” (i.e., terroir).  I also love the traditions that surround food.  
So my goal (because I need a mission statement, right?) is to research, interview, photograph, and just eat (and of course drink) my way through the artisan and craft food industry in Switzerland and also in surrounding European countries (come on, how could I not go visit France, Italy, Spain, Germany etc...) and to better understand how Europeans have developed and maintained a longstanding and cherished commitment to the artisan producer like no other place in the world.  This blog will help me share my experiences and adventures with my friends, family and fellow foodies.
Luckily I have the luxury of living in Switzerland for the next couple years so I hope that I’ll be able offer a unique view into food life in Switzerland and beyond.  And along the way hopefully I will be able to improve my French while picking up some new culinary ideas and techniques that I can build upon as the craft industry grows.  Otherwise, when we return to the States I’ll have to find another real job which as you may know I was never really good at anyway (resume upon request...you’d be surprised).  
And so my journey begins...